| To attract and retain a skilled labour force. | Participation Rate: Percentage of the total number of people of labour-force age (15 years and over) that is in the labour force (either working or looking for work). | The participation rate is important in determining the number of individuals who are willing to work, are working, or are actively looking for work. |
| To support the expansion of local companies, with a particular focus on those with highest potential to benefit through emerging energy hub opportunities, innovation and the community’s ICT cluster (as supported by propelICT). | Expansion of Local Companies: Total percentage growth in the number of new local business establishments. | The expansion of local business in the community is an indicator of how attractive Saint John is as a place to do business and the health of the local economy. |