Roadmap strategically positions Saint John for growth in population, employment and tax base
Saint John Common Council has adopted the Roadmap for Smart Growth, a new economic growth and development strategy that will enhance the City’s ability to achieve measurable growth in three target areas: population, employment and tax base.
“The City of Saint John must grow. We need our economic development initiatives to be purposeful, measurable and reflect our City’s unique character. We must also be ready to take advantage of opportunities, to be innovative and to be open to new ways of attracting the investment Saint John needs to create a robust economy,” said Saint John Mayor Don Darling. “The Roadmap for Smart Growth provides a clear vision with targeted actions that will provide accountability to key community outcomes so we can improve economic prosperity for citizens, businesses and newcomers.”
The development of the Roadmap for Smart Growth is the result of a standing Growth Committee established by Common Council in 2016 that was tasked with reviewing opportunities and challenges related to growth. The Committee conducted best practice analysis and consulted with a number of sources, including economic development agencies, local developers, volunteers and partners in order to identify the new direction for the City of Saint John’s economic development efforts and actions outlined in the Roadmap for Smart Growth.
“Municipalities across the country have been faced with economic uncertainty. But it’s time to do more than just weather the economic storm. The City of Saint John needs to take ownership over its economic future and map-out a clear direction to guide our community’s collective efforts,” said Darling. “We must prepare ourselves and the City so that we can showcase our best possible advantages to attract prospective investors and newcomers. And we have started by identifying 45 concrete actions that will set us on the road to growth.”
The Roadmap for Smart Growth will align the objectives and efforts of everyone involved with economic development towards a common purpose and improve the City’s competitive advantage, all while upholding PlanSJ and Council Priorities 2016-2020.
“Saint John is a really great place to live, to work and to do business. It has a lot to offer potential investors and newcomers, and we intend to promote those benefits regionally, nationally and beyond,” said Darling. “Our journey on the road to growth and prosperity starts now and we hope everyone will join us in making our vision of a prosperous future a reality.”
For more information, visit: www.saintjohn.ca