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Canadian Tire Jumpstart Charities Brings Inclusive Play to Saint John’s Rainbow Park


Universally Accessible Playground Where Kids of All Abilities Can Play Together

In partnership with the City of Saint John, Canadian Tire Jumpstart Charities announced yesterday evening that it will build a universally accessible playground in Rainbow Park under Jumpstart’s Inclusive Playground Project. The playground structure will be a gift from Jumpstart to the City of Saint John as part of the Charity’s ‘Play Finds A Way’ movement, which focuses on removing accessibility barriers to sport and play.

“Thanks to Jumpstart's Inclusive Playground Project, Rainbow Park will continue to serve as a gathering place for the community to unite around play,” says Mayor Don Darling. “The original playground was built by citizens, companies, schools and volunteers who believed that the best way to honour a child's memory was to build a place where happy memories can be made. A new structure will allow for future generations to benefit from that same commitment to children and community.”

At up to 10,000 square feet, the new inclusive playground will provide imaginative and accessible spaces where children of all abilities can play together. Today’s announcement follows the construction of playgrounds in Charlottetown, Toronto, Winnipeg, Prince Albert, and Calgary last year. It will be the sixth playground built with the help of Jumpstart funding.

“Jumpstart is proud to work with the City of Saint John and support the community’s commitment to its future generations,” says Scott Fraser, President, Canadian Tire Jumpstart Charities. “As we saw in 2018, the impact of Jumpstart Playgrounds on kids, families, and communities is profound, and we are proud to help preserve the original sentiment of Rainbow Park by providing accessible play.”

Located in Saint John’s South Central Peninsula, Rainbow Park is a year round hub for recreation featuring a splash pad that doubles as a skating surface, an active community garden, a memorial green space for shade, reflection and quiet play, accessible pathways and washroom facilities. A sample 3D rendering of the Jumpstart Playground can be viewed here.  

Jumpstart’s ‘Play Finds A Way’ movement, with Canadian Tire Corporation’s ongoing fundraising commitment, is helping Canadian children overcome physical barriers to sport and play. The ‘Play Finds A Way’ movement is made up of three distinct programs: the Jumpstart Inclusive Playground Project, Jumpstart Accessibility Grants and the Parasport Jumpstart Fund. The five-year, $50 million fundraising commitment from Canadian Tire Corporation allows Jumpstart to focus funding efforts towards accessible playgrounds, infrastructure and programming to provide access to play and sport for children of all abilities.

About Canadian Tire Jumpstart Charities

Canadian Tire Jumpstart Charities is a national charity dedicated to helping kids overcome financial and accessibility barriers to sport and recreation in an effort to provide inclusive play for kids of all abilities. With an extensive, national network of more than 2,100 Community Partners and 275 local chapters, Jumpstart helps eligible families cover the costs of registration, transportation, and equipment, and provides funding to selected organizations for recreational infrastructure and programming. Supported by the Government of Canada through Sport Canada and the Canadian Tire Family of Companies, Jumpstart has enabled 1.9 million Canadian kids and counting to get in the game since 2005. For more information, visit jumpstart.canadiantire.ca.

Follow Jumpstart on Twitter and Facebook to learn about how the charity is giving kids across Canada a sporting chance.


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