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Succeed and Stay Project


The Government of Canada, the Government of New Brunswick, and the City of Saint John are pleased to announce a new tri-government agreement of over $577,000 to support Population Growth in Saint John.  

The City of Saint John released a new and ambitious Population Growth Framework in 2018, which is Saint John’s new strategic plan for population growth. The Succeed and Stay project will align with the Framework and assist in the delivery of its priority growth initiatives. 

The Succeed and Stay project has a number of new initiatives that will seek to attract new residents to live in Saint John, as well as research initiatives that will provide better data on the factors that contribute to integration and retention of newcomers in Saint John.  The name of the project (Succeed and Stay) stems from one specific new research initiative that seeks to find out from newcomers who have successfully integrated into the Saint John community: “Why did you stay in Saint John? And, how can we replicate your success with other newcomers?” 

This three-year project is also supported by Develop Saint John, the University of New Brunswick, Economic Development Greater Saint John, and the Saint John Local Immigration Partnership. 

Further details of the project will be announced at a formal announcement in March.   


“I am pleased that the Government of Canada, through the Atlantic Canada Opportunities Agency, is supporting the City of Saint John in its efforts to attract and retain newcomers to fill the skills gap that many employers are currently facing in the region. Newcomers not only add to the skills we have available, but they also add to the richness and diversity of our communities.”

- Wayne Long, Member of Parliament for Saint John-Rothesay, on behalf of  The Honourable Navdeep Bains, Minister of Innovation, Science and Economic Development and Minister responsible for ACOA 

“The Government of New Brunswick knows that attracting and retaining newcomers is critical to our province’s success,” said Post-Secondary Education, Training and Labour Minister Trevor Holder. “The work of the Succeed and Stay project will help us build more inclusive communities that support our newcomers while building our workforce and expanding our economy.”

- Post-Secondary Education, Training and Labour Minister Trevor Holder

“Population Growth is one of the City of Saint John’s key priorities, and our City is committed to being the most welcoming community in Atlantic Canada. The Succeed and Stay project will allow us to become even more focused and aligned in growing our City.”

- Mayor Don Darling, Saint John, NB 

Quick Facts

The City of Saint John is the first incorporated City in Canada (May 18, 1785)
The Population of Saint John was 67,575 at the 2016 Census, and the Saint John Census Metropolitan Area (CMA) was the only CMA in Canada to shrink during the 2016 census (-2.2%)


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